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Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their growth strategies. A...
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Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...
From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...
Interview with Cécile Béliot, General Manager of the BEL group by Henri Kieffer, founder of harpagon. Tell Us About Your Decision To Join ...
For 10 years now, brands have been flooding channels with a profusion of content, adapting to the specificities of each of them. It s...
Jean-Luc Valleix, Director of Nespresso Switzerland and Claire Cloatre-Vinzant, Marketing and Communication Director for the Swiss market, a...
The law of February 10, 2020 on the fight against waste and the circular economy gives France the objective of achieving “the end of t...
Long perceived as an investment for the company, CSR can become a source of savings when it is put at the service of a well thought-out tran...
Consumer goods industries such as cosmetics or FMCG are faced with a double challenge on the expenses associated with packaging: 1. Investin...
Everyone knows about cookies, those little trackers that follow you on the internet, to understand you and offer you goods and services adap...
Engagement is, among other things, a legal term for agreeing to participate in a work or undertaking in return for payment or wages. It must...
A Berlin-based start-up has announced that within 5 years it will be able to produce volumes of fruit and vegetables on 1 m3 that were previ...
Marketing performance is not an option : brands which will shift their insights and studies into business levers will grow and succeed ...
Companies are seeking ever rapid solutions to preserve their margins and cash flow in the midst of the unprecedented and serious situation c...
IOC and Organising Committees build a new vision for the Games Christophe Dubi (Executive Director of the Olympic Games) exchange with Henri...
Nowadays, the media eco-system allow us to measure and track campaign failures or successes and customer behaviours or journeys for instance...
« Marcom », born from the combination of Marketing and Communication, long been used to describe these activities, embodies one of the n...
With feedback from more than 100 assignments with 65 clients, and with a front row seat to the realities and operational challenges of marke...
Indissociable and so complementary, advertisers and agencies are eternal and mythical couples, at the mercy of all the stigmas of relationsh...
Meet Guillaume De Blic, CEO of Lacoste France to discuss his iconic brand. Your background? I started my career at Procter & Gamb...
What if your target audience produced your online advertising content at a lower cost? If you are not familiar with the concept of Consumer ...
After the tremendous growth of content management solutions in recent years, where PIM (Product Information Management), DAM (Data Asset Man...
we usually refer to our vision of consulting as “the business of effective ideas” … Our experience confirms Keynes wasn’t wrong when...
all-inclusive print management solutions including features such as quotation, sending files, online validation of printing work, manage to ...
behind the scene, in many marketing & communication departments, lots of debates and sometimes internal “battles” are taking place w...
channels and contents have grown at the speed of light over the past decade and very often out of control thanks to e-commerce and social me...
Mandy Sadrin is head of purchasing for Hanes Europe Innerwear group (HEI). She has highly contributed to the evolution of the purchasing fun...
the big question of the moment in our sector: how to succeed in its digital transformation? It would be very pretentious to deliver the ingr...
Marketing precision is a huge financial challenge for brands. Ever closer and more contextual, brands are bending over backwards to increase...
Who will go so far as to put our groceries directly into our fridges tomorrow? Creative, responsive, the retail industry is at the heart of ...
Pauline Dollé-Labbé, Marketing Director at 24Sèvres, LVMH’s new luxury fashion e-commerce site, looks back for us on what counted i...
Over 600 million people worldwide use Adblock Plus and other web extensions to prevent ads from appearing on the websites they visit.The fir...
the Content Factory 3.0 is coming up, those who missed the 1.0 & 2.0 previous versions of it should rejoice! Less expensive, faster, mor...
Florence Chaffiotte, digital marketing and innovation director at Monoprix, looks back on an important year in the life of Monoprix. This ye...