“commitment” in the professional sphere 

Engagement is, among other things, a legal term for agreeing to participate in a work or undertaking in return for payment or wages. It must be noted that it has escaped from the legal territory to reach all areas.

At the crossroads of all paths, ENGAGEMENT is on everyone’s lips and globally crystallizes an issue and/or an objective common to customer loyalty and recruitment approaches. In the world of politics, branding, society… this word is in every fight.

In organizational briefs, in employee performance evaluation kpi’s, in the objectives of brand communication campaigns, at the heart of media strategies, engagement or rather the search for engagement is becoming an obsession.

And if this issue of commitment reflected precisely the great lack of our time: to commit!