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Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their growth strategies. A...
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Consumer goods industries such as cosmetics or FMCG are faced with a double challenge on the expenses associated with packaging: 1. Investin...
Nowadays, the media eco-system allow us to measure and track campaign failures or successes and customer behaviours or journeys for instance...
Indissociable and so complementary, advertisers and agencies are eternal and mythical couples, at the mercy of all the stigmas of relationsh...
channels and contents have grown at the speed of light over the past decade and very often out of control thanks to e-commerce and social me...
Over 600 million people worldwide use Adblock Plus and other web extensions to prevent ads from appearing on the websites they visit.The fir...
the Content Factory 3.0 is coming up, those who missed the 1.0 & 2.0 previous versions of it should rejoice! Less expensive, faster, mor...
Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...
Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...
From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...