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The law of February 10, 2020 on the fight against waste and the circular economy gives France the objective of achieving “the end of the marketing of sing...
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Marketing performance is not an option : brands which will shift their insights and studies into business levers will grow and succeed ...
behind the scene, in many marketing & communication departments, lots of debates and sometimes internal “battles” are taking place w...
Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...
Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...
From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...