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Our Business Cases Photoshoot

A European textile group with 15 brands wants a case for change on the internalization of its photo studio with the ambition of improving the quality, deadlines, and TCO of the activities

Sector

Textile

Mission

In-house photoshoot studio

Categories

Photo
Vidéo

Objectives

1. Master a significantly reduced time to market
2. Optimise production costs and rights
3. Improve packshots' overall quality

Delivery

Assets' scope of work by touch point
New marketing and purchasing nomenclature
Sourcing shared asset management tools
TCO business cases : before / after
P&L for current and future activities
Key people's job descs
RFI/RFP on opex/capex
Partnership contracts
Assessments of shortlisted top managers
Engagement policy for internal contributors

Benefits

Partial internalization (including post production)
Harmonised quality and processes
Strengthened brand equity
Improved go to market timeline

Synthesis

Countries 15
TCO -30%
Time to market -20%

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