luxury conquers the no canal
Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...
Our Expertise
Luxury
Challenge customer
journeys
Experience
1. Improve the customer experience
2. Construct a 'no channel' roadmap
3. Raise brand equity in the customer journey
Field study of 360 customer journeys
Analysis and mapping of all tested journeys
Facilitate brainstorming and enrichment sessions
Operational roadmap towards 'no channel' with over 120 associated projects
Validation of the strategic roadmap towards a "no channel" customer journey
Significant improvement based on customer feedbacks (quarterly indicators)
Focus on customer journey priorities
ESG, sales and marketing alignment
Professionalized training teams
identified projects 120
quaterly metrics implemented 20
harmonised markets 5
Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...
Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...
From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...