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Our Business Cases Customer Journey

A luxury goods company wants to visualise and optimise all the experiences that its customers have on its 360 distribution channels throughout their purchasing journeys

Sector

Luxury

Mission

Challenge customer
journeys

Categories

Experience

Objectives

1. Improve the customer experience
2. Construct a 'no channel' roadmap
3. Raise brand equity in the customer journey

Delivery

  • Field study of 360 customer journeys

  • Analysis and mapping of all tested journeys

  • Facilitate brainstorming and enrichment sessions

  • Operational roadmap towards 'no channel' with over 120 associated projects

Benefits

  • Validation of the strategic roadmap towards a "no channel" customer journey

  • Significant improvement based on customer feedbacks (quarterly indicators)

  • Focus on customer journey priorities

  • ESG, sales and marketing alignment

  • Professionalized training teams

Synthesis

  • identified projects 120

  • quaterly metrics implemented 20

  • harmonised markets 5

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