20 September 2022 tout compte fait / tout compte#6

luxury conquers the no canal

Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...

20 September 2022 compte à rebours / tout compte#6

the customer experience at the heart of the company’s strategy

Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...

18 September 2022 mots comptent double / tout compte#6

NFT and marketing

From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...